The platform is rolling out a updated setting that permits them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the service announced that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread rollout. This development comes amid a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising channels on another major platform primarily display AI-generated videos. A large amount of this material is considered low-quality AI content, a label for inferior, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, in excess of 100 mn videos are submitted to the app each day, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they see by using the “manage topic” option in the application and picking AI-made media. Additional categories that can already be adjusted under the filter include current affairs, style, aesthetics, and movement.
Platform Guidelines
TikTok’s rules require content makers to identify “realistic” artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the app will henceforth apply an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its content review process, amid discussion over proposals to cut jobs for numerous content moderators in Britain. TikTok is set to reduce 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most graphic content before it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to intervention by its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
