"A household based in the northern part of London wants to find an exceptional and qualified educator to support their youngest child on his early path to becoming an English gentleman."
Upon seeing this listing, you might naturally miss the term "initial stages" as mere figurative language.
But, it could be the most significant aspect of this unique employment listing, as it aims to recruit a teacher for a one-year-old.
Numerous of submissions have since been received since the unidentified family published their request for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has attracted interest across the news, with numerous questioning why?
Innovative Idea
The CEO, chief executive of a global tutoring firm, which is helping the family in their hunt, stated that notwithstanding first doubt, he found the idea "forward-looking", and "progressive".
When he spoke with the family, he noted they appreciated the unusual nature of their demand, and how young their son is.
But, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that age "cultural bias had by then set in".
But what does the family indicate by "cultural leaning"?
It's "everything", Adam answered. "The way you eat, the way you speak".
He stated the firstborn had adopted "very nuanced, body language" from the family, and had adopted their cultural norms. The family told the consultant they hoped to prevent history to recur with their infant.
The intention: To hire a English tutor, who must speak with standard English accent, to influence the baby from the very start.
Natural Absorption
"A lot of the education at the beginning here is somewhat absorbed naturally," said the CEO.
It's through this osmosis that the family are aiming the child will adopt the English characteristics they wish to instil.
He said the tutor must be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The instructor just has to be the appropriate candidate, they'll be doing things they don't even know they're doing, effortlessly," he added.
Cost Not Relevant
The family informed Adam the chosen tutor should ideally also have knowledge of or enthusiasm in horse riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a wide range of hobbies.
Additionally though, he stated the family desired the tutor to register the child on a range of courses so the child would be "horseback riding and picking up an musical instrument by the time they are around three years old".
In the family's minds, guiding their son develop into a "British gentleman" will bring about success and open doors.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he comments.
But, in spite of all this tutelage in "Britishness", could the child adopt so-called cultural influence from the multicultural family he resides with anyway?
"Absolutely", replied the CEO. "The family understand this might not succeed, but they've merely embraced the perspective of, 'we should try and we'll proceed as quickly as we can', because the expense of it is irrelevant," he explained.
Idealistic and Unrealistic
There are some in the education sector who have these doubts.
Peter Cui, chief executive of Blue Education, who supplies personal educators, stated that "the development of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not manufactured."
The expert noted that he had moved from the Far East to the United Kingdom at the period of 7 years old, and had been raised understanding and living dual heritages. He went on to be educated at Cambridge University.
"The idea that an individual can function as a representation of Britishness, an individual who can possibly transfer the characteristics of a British gentleman to a one-year-old child, seems to me naive and unrealistic," he stated.
"In my experience, engaging a quintessentially British tutor from babyhood will will not necessarily create the result they want.
"I wasn't provided with that kind of mentor, and yet I have been lucky enough to live several of the experiences they aspire for their son."
He continued: "The reality is, self-identity can not be dictated from the outside; it must be embraced, and it must be internally driven."
Buying Britishness
Certainly, English culture is something the CEO thinks can be taught – and marketed.
"In my view the fact that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
